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This is another reason why you should rank for [your brand name] + coupons / discount. Read Zappo's take on coupons http://www.zappos.com/truth-about-zappos-cou
by blackdogie 13y ago
This is another reason why you should rank for [your brand name] + coupons / discount. Read Zappo's take on coupons http://www.zappos.com/truth-about-zappos-coupons http://www.zappos.com/truth-about-zappos-coupons . If people know they can save 5-10% by a simple search they will at least try a quick search.
- johnward 13y agoZappos understands that coupons are bad for all sides of the equation. Just give customers the best possible price. Then you don't have to worry about people hijacking your checkout process (which you are pretty much responsible for causing if you use coupon codes).