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I can't speak to what is actually happening but I can correct your misunderstanding. The author thinks that the users who had visited affiliates' fake discount
by rgbrgb 13y ago
I can't speak to what is actually happening but I can correct your misunderstanding. The author thinks that the users who had visited affiliates' fake discount code sites (and not found discount codes) would have completed their transaction anyway if those sites had not existed.
- martin-adams 13y agoI got the same impression. I believe the true value of these particular affiliate marketing partners are down to this very point. Do they help convert lost sales, or do they claim ownership of sales that would have completed? The article does not explain this. What evidence suggests that those customers would have completed anyway, and has this only displaced revenue rather than increased it.