JSON makes me think of the Argonauts. They should probably change the name to something like "Language-agnostic hash-based data interchange format" or something

JSON makes me think of the Argonauts. They should probably change the name to something like "Language-agnostic hash-based data interchange format" or something. In all seriousness, if you're familiar with protobuf the name seems reasonable enough. If you aren't, I guess you're not entirely the target audience.