I think you answered your own question: "Why [does] everyone thinks BB10 is crap?" "[RIM] was big, sluggish, and full of idiots running it." Everything you wr

I think you answered your own question: "Why [does] everyone thinks BB10 is crap?" "[RIM] was big, sluggish, and full of idiots running it." Everything you write about BB being a new nimble company may be 100% true... but public perception lags truth, especially when many people have already written them off. The unfortunate thing is that brand/marketing has never been RIM's strong suit (a typical woe of Canadian tech giants), but it sounds like the "this-aint-your-grandfathers-RIM" story is crucial to their overall turnaround story.