I recently got introduced to a long time entrepreneur who sold his latest company recently by a friend. At the end of our coffee meeting when we were about to l

I recently got introduced to a long time entrepreneur who sold his latest company recently by a friend. At the end of our coffee meeting when we were about to leave, he asked me if I know what is WIIFY to which I said no. He smiled at me and said that when you are running a business, its a most important thing that you have to think about(What's in it for you) and it actually applies to everything from getting users to sign up or getting some investors to speak to you. On a side note, he also told me that people like him also get interested in knowing the failures you had in running your business and how you recovered from it. I guess at the end, it's a matter of persistence and may be some luck that your pitch will arouse interest in someone's mind and they will say yes to meet you. Until then keep building your product and learn as you go. Shamless plug : I am building a dating platform for working professionals :) www.jointruffle.com