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There is quite a difference between them, google analytics on your website would be more akin to an individual shop tracking the people who walk inside. I think
by dbond 13y ago
There is quite a difference between them, google analytics on your website would be more akin to an individual shop tracking the people who walk inside. I think a better comparison for these "tracking bins" would be your ISP logging your traffic and selling metrics to third parties. The key difference here is that it was public, in a place you thought you wouldn't be tracked, ever.
- regis 13y agoYour analogy would only work if the website was actually hosting their own analytics. Using google analytics is quite literally participating in a larger tracking program. It is not the same as individual shops collecting data on customers for their own use.
- dbond 13y agoFrom Google's perspective, true. Does google actually sell the aggregated data though?
- regis 13y agoI don't know the details of what they do with it. But for instance, someone can purchase ads targeting a specific type of user and google probably uses this browsing data to decide if the user should be targeted for a specific kind of ad or not. That advertiser is in turn getting better ad targeting due to you using google analytics on your website.