Companies and products like Xerox, Kleenex, Hoover, Jell-O, that are used generically have the most twitchy trademark lawyers. They need to actively defend them

Companies and products like Xerox, Kleenex, Hoover, Jell-O, that are used generically have the most twitchy trademark lawyers. They need to actively defend them to keep them from becoming generic. http://en.wikipedia.org/wiki/Generic_trademark http://en.wikipedia.org/wiki/Generic_trademark