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The problem is Blackberry is a hardware manufacturer, so they'd need a huge volume of sales in software to make up what they would lose in hardware. That said,
by CaveTech 13y ago
The problem is Blackberry is a hardware manufacturer, so they'd need a huge volume of sales in software to make up what they would lose in hardware.
That said, BB10 doesn't really offer anything compelling above Android for manufactures, and additional hardware isn't going to massively change their market share. BB customers have never been driven by cutting edge phones. Their application marketplace is so bad that there's no reason for general consumers to want to buy into the platform.
They definitely wouldn't survive a transition to a software company.
- AlexanderDhoore 13y agoSo BB10 is dead then? ... He's dead, Jim. [http://www.youtube.com/watch?v=r0yXqU-w9U0 http://www.youtube.com/watch?v=r0yXqU-w9U0]
- jfb 13y agoThe reason their customers buy them has nothing to do with the hardware and everything to do with BBM. The only way out for them is as a service provider on alternate (Android, Windows, iOS) platforms. Going private may enable them to continue to do this; any purchaser that makes sense (Microsoft) would be buying their customer list and the BBM brand. Dell buying them would be a Palm goes to HP level farce.
- sirkneeland 13y agoAs a victim of the HP/Palm fiasco, I would give Dell the benefit of the doubt only because it is hard to imagine that they could match HP in the colossal screwup and destruction of a great product.