4 ms·
What's in it for me? Answer that question for the person you are selling to, pitching to, requesting a meeting with, etc and your chances of success increase d
by Peroni 13y ago
What's in it for me?
Answer that question for the person you are selling to, pitching to, requesting a meeting with, etc and your chances of success increase dramatically.
This isn't new wisdom, it's arguably one of the oldest tenets of sales. Humans, by nature, are selfish beings. The majority expect a return for any effort put in on their behalf.
- fsckin 13y agoThis is where 'social engineering' comes in super duper handy. 'Interview' them for a 'publication' and pepper them with fluff as well as the questions you really want to ask.
- liotier 13y agoMost people with a few year's experience have long been inoculated against that - usually after having given a couple of pseudo-interviews and later understanding they have been played like a banjo...
- mfringel 13y agoOkay. What about the next time you want to speak with them?
- mathattack 13y agoThis can backfire and create resentment from real potential customers.
- jakejake 13y agoI agree 100% - it's sometimes hard to imagine that we actually have something to offer a successful or powerful person. The only thing I would be wary about is that you may write "let me tell you something fascinating about XYZ which I have discovered." A busy person may read that as "let me take up even more of your time boring you to tears with some bullshit about XYZ that I made up so you'd take my meeting." If you don't truly have something interesting to share then you shouldn't write that just to get a meeting. The OP posted that specific text, but I think what he was really getting at was just being considerate and original.