I used to hate campaigns that would just "Raise Awareness" because I thought that raising awareness never fixed anything. After a while I realized it was the f

I used to hate campaigns that would just "Raise Awareness" because I thought that raising awareness never fixed anything. After a while I realized it was the first step to getting people to care. Presenting a solution before anyone cares doesn't fix anything either. I'd put "Do what it takes to solve the problem" instead of a blurb about IQ, but otherwise I agree.