Most B2B businesses are little known to end customers. In this case I think more so because they would only deal with a small number of people running and manag

Most B2B businesses are little known to end customers. In this case I think more so because they would only deal with a small number of people running and managing shops by name. Something like salesforce for example though has products used by a large number of employees so is probably more well know amongst non tech people.