This, along with "I put it on my Facebook" and even "Do you have Facebook?" bother me every time I hear them. Unfortunately, this usage seems to be gaining mome

This, along with "I put it on my Facebook" and even "Do you have Facebook?" bother me every time I hear them. Unfortunately, this usage seems to be gaining momentum even outside colloquial conversation--I cringed when I first saw "Your Firefox is up to date". While on the surface it's just a peculiarity, I think there's also an aspect of this sort of usage that masks the very notion of how things work. It subtly leads one to feel more that these are personalized, bespoke services rather than massive projects. I generally try to take a descriptivist approach to language usage, but this one makes me cringe a little every time.