It's evolutionary. If the industry keeps trying, and nobody complains too much about this particular implementation, then the advertising industry can continue

It's evolutionary. If the industry keeps trying, and nobody complains too much about this particular implementation, then the advertising industry can continue pushing the boundaries. In-store tracking is too much for now, but if bin tracking turns out ok, then bin tracking can help justify in-store tracking later. This is an industry-wide version of what Facebook has been excellent at doing alone.