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They are claiming it is not personally identifiable. Expecting these to be hacked shortly...
by justincormack 13y ago
They are claiming it is not personally identifiable. Expecting these to be hacked shortly...
- kenshiro_o 13y agoHow so? The MAC address is unique for each device and makes it much more easy to identify an individual. Anyway, I did not consent for this data to be collected when I walk down the City to go to or come back from work. However, given the recent events with PRISM I doubt our concerns will be adequately addressed...
- keithpeter 13y agoMAC address number of device needs to be mapped to the name of the person whose contract includes the device. I'm not sure how an advertising company would go about doing that. MAC address is stored apparently so device movement tracking past other bins & in and out of shops can happen. As suggested in the article some qualities of the owner of the device could be inferred. Possibly irrelevant comment: I bought a pay as you go mobile broadband dongle in a UK computer shop recently as I wanted to access internet from a location with no wifi. Paid cash (as it happened, I tend to for smallish transactions) and topped the device up in a newsagents' shop with top-up card that came in the box, again cash. I didn't realise we could still do that. I've since topped up by cash machine so there is an audit trail now.
- DanBC 13y agoI'm not sure they can release a video showing a named person walking around, and this thing collecting information about that person's likes, and to then claim that it's not personally identifiable.
- aa0 13y agoIt's not like that data can't be aired up with credit card RFID data, or the time of purchases. Have some imagination, it's slumbering out there!