Speaking as a user, the problem is one of marketing and first impressions. In the video, the guy shows a laptop that looks a lot like a MacBook and shows an OS

Speaking as a user, the problem is one of marketing and first impressions. In the video, the guy shows a laptop that looks a lot like a MacBook and shows an OS that looks a lot like MacOS. This gives me the impression that Elementary is the equivalent of Adibas-branded shoes - some cheap knockoff aping some of the look, a little bit of the feel and not being anywhere near the functionality. Personally, if I wanted to make an OS look like MacOS, I'd advertise it as "We wanted MacOS on the PC, but Apple don't give it. So we made an OS based on Linux that follows the same attention to design." Or better yet - change the look. I doubt that stylish grey is the only possible colour. I can see that it's not MacOS, but it feels dirty when it looks a lot like MacOS, down to using a Mac look-alike laptop in the ad, and you claim to have made something original. It may be. But it doesn't feel like it.