I don't understand why we keep having this conversation when the answer couldn't be any more obvious...avid readers represent a minority of the population. And

I don't understand why we keep having this conversation when the answer couldn't be any more obvious...avid readers represent a minority of the population. And while avid readers represent a big chunk of book sales...many books are purchased by people who rarely buy books at all (let alone for pleasure). When purchasing an ebook reader is as trivial as buying a pocket calculator...then you'll see a massive shift in the proportion of ebook sales vs print sales. (Also, it would be enormously helpful if ebooks could be purchased WITHOUT a credit card...afterall kids buy books too.)