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A leader has to have technical competency, at least on a general level, on the products their teams develop. How else could they make informed decisions? Adviso
by null_ptr 13y ago
A leader has to have technical competency, at least on a general level, on the products their teams develop. How else could they make informed decisions? Advisors can only help so much, the persons who ultimately make the big decisions have to understand what's going on. Sadly, these big companies are less about technology and useful products and more about sales and marketing.
- deleted 13y ago[deleted]
- AndrewKemendo 13y agoA sad fact of life is that sales and marketing are what distinguish successful products from flops. Regardless of the quality of your product, if users don't know your product exists, understand how it can solve their problem and have a efficient mechanism to adopt it, your product will die.
- jiggy2011 13y agoTrue, although having an excellent product or at least a unique and interesting product can multiply the effect of your marketing spend and effort. There are examples of products which have sold extremely well despite having close to zero spent on marketing.