Why is the alphabet in any (never mind some particular) prescribed order? Obvious (to me) answer: to make it easier for kids to memorize. It's working, too. Not

Why is the alphabet in any (never mind some particular) prescribed order? Obvious (to me) answer: to make it easier for kids to memorize. It's working, too. Notwithstanding its inscrutable origins, ABC order as we know it now has survived more or less intact for upwards of 3,000 years.