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While it's true that, all things being equal, you should target a market that has the means and willingness to pay for your product, it is also true that all th

While it's true that, all things being equal, you should target a market that has the means and willingness to pay for your product, it is also true that all things are never equal, and that within large markets there are niche markets, which may be lucrative to pursue. For example "freelancers" may call to mind teenagers doing PHP for $15 an hour, but it also includes 30-somethings with high billable rates but uncertain pipelines. In fact, I suspect that this project was born out of the OP's own experiences, pain points, and need, thus helping to validate the offering. (I say this because to anyone who has not experienced it, the term "cashflow projection" probably evokes a response of, gee, I wish I had that problem!)

thibaut_barrere 13y ago
That's exactly it: I've been doing freelancing since 2005 (and my wife joined in 2010), and WiseCash translates our internal tools and knowledge into something that other can use for their own benefits. We wanted a tool that helps us know where we stand and where we are going, keep a healthy family life (we have 2 kids). Very good point on the cashflow projection term, thank you! I will write articles around that topic and more. I'm deeply concerned about people caught into the "rat race" and plan to share what I learned to escape that situation. I think moving to a situation where you can decide what to work on and at which pace, is something great to have, and want to help more people reach that point.