I'd recommend them collecting some testimonials from exsisting customers, and pairing them with their location so they can display local testimonials to local b

I'd recommend them collecting some testimonials from exsisting customers, and pairing them with their location so they can display local testimonials to local businesses that may have come across their site. Knowing that Carl 2 blocks away is using it could very well make the difference between a signup and no signup. Keep going guys!