The difficulty of interface isn't even the biggest challenge here. The biggest challenge is to get grandma / soccer mom and the girl next door to care the tini

The difficulty of interface isn't even the biggest challenge here. The biggest challenge is to get grandma / soccer mom and the girl next door to care the tiniest bit about encryption and privacy. It's the cold hard truth, the overwhelming majority simply don't care. They don't understand why they should care and they don't care enough to learn why they should care. With things like this, the average person continues ignoring it, until he feels directly threatened in the near future. Anything more than that and they start to think "meh...who cares...maybe another time" Imagine in 1990 someone told you "in 20 years time people are going to be spying on themselves on a daily basis and providing detailed information about their lives to their government, they will login to a computer system and will enter what's on their mind, what they've been thinking about, who their family is, where they work, with whom they've had relationships with, what they like, where they have been, what events they have attended, their gender, sexuality, birthday, religious and political views and albums and albums of photos of themselves and those who refuse to spy on themselves will be rather alone, disconnected and viewed as rather weird for not participating in these wonderful activities". Who would've believed that? To an spying/intelligence agency that sounds so good that wouldn't even be capable of imagining ever seeing it as a reality. Yet here we are, 23 years later, and it sounds all too easy "Facebook", "Twitter", "LinkedIn", "Social Media". The population has been brain-washed to accept, adopt and love these tools with their cute names and logos and seemingly innocent appearance. Before NSA and PRISM revelations you could call me a delusional, overly-negative, cynic, techophobe or conspiracy theorist. But not today. Today we know for a fact what is happening, and we know that's just the tip of the iceberg that we know about, and just like pre-PRISM times, there's probably a lot of nasty crap that we are not aware of until the next Snowden reveals it. It all makes sense now.