I discovered this when going to a Target in Seattle after two decades of going to Targets in Virginia, and was pleasantly surprised when I could more or less fi

I discovered this when going to a Target in Seattle after two decades of going to Targets in Virginia, and was pleasantly surprised when I could more or less find everything easily. It's, in a way, a similar value proposition as Starbucks/McDonald's: you trade quality for consistency. The fact that Aisle 17 is for dishwashing and cleaning supplies becomes a core principle of your company.