The whole geek movement is doing so well because it's so easily monetizable. All the culture producers are playing in to it because it's easy to make money tha

The whole geek movement is doing so well because it's so easily monetizable. All the culture producers are playing in to it because it's easy to make money that way. So rather than shunning the D&D players and trekkies like they used to in pop culture, they now target them because they realized there's more money in it.