The little widget...maybe. But all the reporting...that takes a good bit of time to get right. And the reporting (ie. what all that data means) is really what's

The little widget...maybe. But all the reporting...that takes a good bit of time to get right. And the reporting (ie. what all that data means) is really what's valuable here. So, I'm not worried about it. Plus, when people say "I could easily whip that up myself"...they rarely actually do. :)