It depends. If your product is obviously a revenue empowerment tool, then sure, pitch that, but that is not usually the case. Even money-making software is st

It depends. If your product is obviously a revenue empowerment tool, then sure, pitch that, but that is not usually the case. Even money-making software is still effective because it automates manual processes, which is a cost savings... it just happens to be automating processes most companies don't actually perform at all.