Not sure what the breakdown would have been for technical vs. non-technical people, but $55,000/year in New York City (where Tumblr is) is a pittance. You'd be

Not sure what the breakdown would have been for technical vs. non-technical people, but $55,000/year in New York City (where Tumblr is) is a pittance. You'd be lucky to hire a decent programmer in New York for under $100,000.