That reminds me of the universities that I went to that tried to rename the Graphic Design departments to "Communication Design" or "Graphic Communications" or

That reminds me of the universities that I went to that tried to rename the Graphic Design departments to "Communication Design" or "Graphic Communications" or anything but the image of a lowly pixel pusher. Graphic Design has been greatly devalued by the prevalence of the adobe suite of software- it used to be about solving large organisational problems. now people just think "The way it looks" and that perception has become impossible to shake. It's a real problem. I don't think it's solved by coming up with new airy fairy words that nobody understands, and are never clearly defined. It gives the strong impression that it's not a real job. Like "social media consultant".