"Pitch the top line, not the bottom line ... Almost no products can cut costs by 5-10%". This is a very odd statement that is in odds with how most B2B softwa

"Pitch the top line, not the bottom line ... Almost no products can cut costs by 5-10%". This is a very odd statement that is in odds with how most B2B software is positioned. I would wager if you go into any company and look at the software installed, almost 95%+ will have a use case of reducing costs. Whether is automating your workforce, reducing inventory, optimizing product spend etc. Even software which touches the topline (like salesforce/CRM/SFA), at the end is about reducing the cost of sales not increasing revenue directly.