Check these two ideas out: 1) Bezos said: "Percentage margins are not one of the things we are seeking to optimize. It's the absolute dollar-free cash flow per

Check these two ideas out: 1) Bezos said: "Percentage margins are not one of the things we are seeking to optimize. It's the absolute dollar-free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that's something that investors can spend. Investors can't spend percentage margins" (http://blogs.hbr.org/ideacast/2013/01/jeff-bezos-on-leading-for-the.html http://blogs.hbr.org/ideacast/2013/01/jeff-bezos-on-leading-...) 2) Listen to Ruby on Rails' DHH break it all down here @ 44min30sec (he also knocks salesforce) quoting Bezos' line "your margin is my opportunity": http://www.youtube.com/watch?v=jzERXJgi5vQ&t=44m30s http://www.youtube.com/watch?v=jzERXJgi5vQ&t=44m30s