No, the alternative is cigarettes. The people who use these (myself included) tend to enjoy smoking and don't want to quit. We do however enjoy an alternative

No, the alternative is cigarettes. The people who use these (myself included) tend to enjoy smoking and don't want to quit. We do however enjoy an alternative which leaves healthier and odor free. Hell, it even tastes better, assuming you're not using one of those cheap cig-alikes (Blu and pals, looking at you here).