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I just read Dan's book, Predictably Irrational, and it was really great. http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X htt

I just read Dan's book, Predictably Irrational, and it was really great. http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X http://www.amazon.com/Predictably-Irrational-Hidden-Forces-D... There was a lot of stuff that was applicable to marketing/sales if anyone's interested in that.

dxjones 17y ago
I'll second that recommendation. I also read Dan's book recently and it was both entertaining and insightful. I'm an academic, so I like that the book is based solidly on research, but it has a nice narrative style that keeps the pages turning. This particular TED talk is nice, and a good example of what's in the book.