Being an internal consultant is often what happens. It's a horizontal role that might look like it's owning a bunch of things, but really it's support various n

Being an internal consultant is often what happens. It's a horizontal role that might look like it's owning a bunch of things, but really it's support various needs in various domains that have a touch on the user/customer "experience." So yeah, I'll be in a PM meeting and then leading the PM meeting. Then I'll go out and into a meeting where we're analyzing analytics on the website, then to a meeting with devs on how we're implementing the interface literally, and getting me set up so I can run builds, edit the html/css, write all the front end views while devs create the models. And then the CEO pulls me aside and wants to know what 'I'm doing to help turn this company culture into one that is user-centered and customer driven." So it is like being a consultant on this huge spectrum of "customer/user experience" touch-points, and it's way more than just 1 or 2 people can do. And then all of this is rolled up into the perception that you're there for "look and feel" which probably only takes up 15-20% of your actual job. You've made a really good summary of how I feel often.