I think UX often is a thin, horizontal role across many others. My personal experience has been that yes, there are significant aspects of PM, UI, marketing, de

I think UX often is a thin, horizontal role across many others. My personal experience has been that yes, there are significant aspects of PM, UI, marketing, development, data analysis, etc that are thrown my way and I am supposed to "help shepherd" them. It's not that I demand those jobs, but they just become part of the horizontal UX ambiguity. In the last 3 places I've worked, part of that horizontal role has been just what you describe. There are other people there too, but as the "UX person", I was expected to be involved in all of that. And sometimes, even expected to own it. "Company Culture evangelism" is a funny one because yes, at 2 companies part of the "UX" job, by request of C-level execs, was to work daily on spreading and educating on a "user centered culture" throughout the company :D