I can't imagine the weight of shutting something down which you've spent almost a decade on. While this is a tail of not getting to product market fit it's the

I can't imagine the weight of shutting something down which you've spent almost a decade on. While this is a tail of not getting to product market fit it's the struggle of every entrepreneur. Knowing how long to stick it out and when to call it quits. There is no right answer. The right answer is when you reach your limits. Most people's limit is much less than 10 years. Getting to the point where shit hits the fan (out of money with a family) has to be one of the hardest experiences outside of losing loved ones. Congrats to the OP for their determination. At the same time I share my condolences at the time, energy and money that the experience cost. He has this to hold on to... > I’m glad I had the courage to try, and I’m grateful for the insight it gave me into what it takes to build a business.