"omitting the right keyword from your CV " Agree. Even omitting the right word from you web page if you are a freelancer will cost you business. Outsourcer lo

"omitting the right keyword from your CV " Agree. Even omitting the right word from you web page if you are a freelancer will cost you business. Outsourcer looks at qualifications and if, say, they are looking for php and the page doesn't list php the freelancer might not get a call for the particular project even if it seems reasonable that they do know php. Similarly if you are looking for a plumber and you need a water heater put in having "we install water heaters" is much better than "we do all sorts of plumbing". People key into specifics and hot buttons.