It smells like BS to you because you don't really, honestly believe that you're addressing a multi-billion dollar market. That's not necessarily bad, but the w

It smells like BS to you because you don't really, honestly believe that you're addressing a multi-billion dollar market. That's not necessarily bad, but the whole point of the essay is that you should first come up with a strategy for a market that you really think has a shot of being that big.