It's interesting to see an industry traditionally dominated by marketing/advertising being taken on from the perspective of engineering. I have a strong suspici

It's interesting to see an industry traditionally dominated by marketing/advertising being taken on from the perspective of engineering. I have a strong suspicion that the management team isn't right for the long term and if they really hope to compete in the food industry or supplement industry they will have to get bought out. I was a bit surprised when I tracked down the price - $65-$75 for a weeks supply means $10+ per day. Although I cannot imagine replacing my entire diet with this I could see supplementing or replacing the occasional individual meal. IMO, the price would have to come down from $10 for that to be reasonable.