But I don't think the power has shifted to individuals; it's just an illusion that it has. Look at some 'celebrities' on Twitter and G+, for example. I don't

But I don't think the power has shifted to individuals; it's just an illusion that it has. Look at some 'celebrities' on Twitter and G+, for example. I don't just mean pop celebs, but celebs in any industry. Has the 'power' shifted to them really? The power is still in the platform and the extent to which those people are exposed to others in that platform. When the rules of the platform change ('real names' only, etc), the people who had 'power' may lose that power overnight.