There is wide variety of applications from proximity marketing, indoor-navigation, automatic check-in, contact-less payments till home automation, public transp

There is wide variety of applications from proximity marketing, indoor-navigation, automatic check-in, contact-less payments till home automation, public transportation, etc. We are extremely focused on the retail and believe that you have to provide users with a context and not to annoy them. Better shopping in IKEA or product search and navigation in Walmart are the obvious solutions. There are more specialized application - check e.g www.swirl.com they focus mostly on fashion stores or shopkick.com focused on rewards and using audio beacons. If you pre-order beacons now will ship this Monday and you will have an access to our SDK and source code of sample apps. Please note the Apple iBeacon profile is not public yet, but our beacons have over-the-air update feature so you will be able to update it using your phone whenever Apple or Google beacon profile is ready. We posted also a simple hack explaining how to turn iOS6 device into a beacon, so you could actually start experimenting now: http://blog.estimote.com/post/57087873876/a-simple-way-to-simulate-apple-ios7-ibeacon-feature http://blog.estimote.com/post/57087873876/a-simple-way-to-si...