The thing that I never see mentioned here is that it's not actually Amazon listing these items, but third party merchants through Amazon Marketplace. Doesn't t

The thing that I never see mentioned here is that it's not actually Amazon listing these items, but third party merchants through Amazon Marketplace. Doesn't that mean that the merchants are the ones setting these "high prices"? If the merchant thinks their Monet is worth $1.5M, then they can sell it (or lower the price). Amazon pays very little for each listing and then takes their commission (and I don't know what that is, but even 5% of $1.5M is a shiny penny). So if it doesn't work, all that's lost is the dev hours spent on the experiment. If it does work, then Amazon has really increased their profit, and the customer/merchant experience is that much better