Yes. And he's focusing his words on things that don't make sense, rather than speculating on what might work out. When well-off people build homes, they want

Yes. And he's focusing his words on things that don't make sense, rather than speculating on what might work out. When well-off people build homes, they want art for the walls. So they buy a bunch of art en masse ("will these colors work in the study?"). This site could work for these people, or for the consultants that they hire to recommend work. Another related use case would be boutique hotels and other public spaces.