If they can make enough of a splash, they'll be able to co-opt Apple's post-launch publicity. If the Pre is seen as a credible threat, it'll be mentioned in the

If they can make enough of a splash, they'll be able to co-opt Apple's post-launch publicity. If the Pre is seen as a credible threat, it'll be mentioned in the vast majority of articles covering Apple's new product, and dedicated comparisons will inevitably follow.