but there were way more prospectors than there were Rockefellers. But the fact remains that Rockefeller was a prospector. Point being that 37S uses cheerleadin

but there were way more prospectors than there were Rockefellers. But the fact remains that Rockefeller was a prospector. Point being that 37S uses cheerleading as advertising. Their products rely on many "prospectors" taking the plunge; leaping into the world of running a business. The more successful their customers are, they more successful they are. Hence, many "you can do it too" messages. What's even better about the whole thing is although you can chalk this up to slick marketing, 37S - because of what I said earlier - actually do want their customers to do well. It's a brilliant piece of positioning that creates a lot of win-wins.