Should this "identity" definition also include possible (conscious) vested interests in the subjects of these discussions? E.g. when people defend various corpo

Should this "identity" definition also include possible (conscious) vested interests in the subjects of these discussions? E.g. when people defend various corporations against their better knowledge, simply because they own a few shares or their business depends on them. I suspect this to be the case frequently when, for example, Google's wrongdoings lead to heated discussions here on HN and elsewhere.