...but let me give you a real world example: - You're out on the street and want to find the local Target - You do a google search which takes you to the Targ

...but let me give you a real world example: - You're out on the street and want to find the local Target - You do a google search which takes you to the Target website - Now you're looking at a page that lists 25+ stores on a giant laundry list - You zoom in and now have the scroll through tons of text which all looks alike while people hustle by you on a busy sidewalk - You now find the listing but it's on a long line of text which you have to swipe to see the entire address This is a case where having a single page that you don't have zoom in on would make a major difference to the user.