Yahoo as a brand has become pretty corny to me over the years, and I associate their logo with this sentiment. Reading the article I thought maybe Yahoo is chan

Yahoo as a brand has become pretty corny to me over the years, and I associate their logo with this sentiment. Reading the article I thought maybe Yahoo is changing its logo so many times in quick succession to break the association of the Yahoo brand with whatever negative connotations it has with people. Kind of like forcing people to forget what they thought of Yahoo up until now by overwhelming them with change. I'm not sure how well I explained this, but hey I just woke up!