In fact if we go by this article isn't Apple doing the same thing. He says Bezos/Amazon didn't show their cards for long and will eventually surprise people and

In fact if we go by this article isn't Apple doing the same thing. He says Bezos/Amazon didn't show their cards for long and will eventually surprise people and win over. How does that not apply to Apple who is hoarding cash and not giving a hint of their future plans ? Absurd writing.