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Either way it's dangerously close to Apple's product launch... seems like they're playing with fire.
by mikecuesta 17y ago
Either way it's dangerously close to Apple's product launch... seems like they're playing with fire.
- rbanffy 17y agoIt's a bet on an underwhelming Apple product launch. They must absolutely do it before Steve Jobs comes back from his vacation. If, however, in those two days, the Pre is perceived as a real threat to the iPhone, Jobs may experience a miraculously quick recovery.
- callahad 17y agoIf they can make enough of a splash, they'll be able to co-opt Apple's post-launch publicity. If the Pre is seen as a credible threat, it'll be mentioned in the vast majority of articles covering Apple's new product, and dedicated comparisons will inevitably follow.