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People want to see some new ads because those ads are entertaining in and of themselves. The entertainment value of an ad doesn't necessarily bear directly on
by randallsquared 17y ago
People want to see some new ads because those ads are entertaining in and of themselves. The entertainment value of an ad doesn't necessarily bear directly on its effectiveness at selling a product, but it can make people want to watch, which encourages exposure (even of those who don't currently own Macs).
- cnlwsu 17y ago"entertainment value of an ad doesn't necessarily bear directly on its effectiveness" It can be a lot less effective then annoying commercials too.