That's a potential nightmare of self-dealing that I don't think is Bezos (or Amazon's) style. You'd have to get some third party to come in and validate the tra

That's a potential nightmare of self-dealing that I don't think is Bezos (or Amazon's) style. You'd have to get some third party to come in and validate the transaction price as fair, etc. Amazon's done a number of transactions where it chose to maintain or transform the target as a separate entity (think Zappos, IMDb), so if he thought there was long term interest he would have just had Amazon buy it.